0 technologies in ensuring a higher level of voter participation and voting over time (Laslier, Van der Straeten, 2008).
From the PEPS metric and the traceability of Web 2.0-based participation as shown on techpresident.com, a scorecard can be created that predicts the level of voter participation based on the effectiveness of campaign strategies candidates create to capitalize on Web 2.0-based technologies. The use of stratification techniques and Web analytics also make it possible to predict on a location-by-location basis the level of voter participation as well (Cebula, Toma, 2006). What is beginning to occur is the integration of business intelligence based on the data available through Web-based data capture and measurement techniques being analyzed through metrics that have been empirically derived and proven to support the measurement of voter participation (Moon, Birdsall, Ciesluk, Garlett, 2006).
Further adding insight and intelligence to the analysis of voter participation and segmentation into audiences, presidential candidates and their staffs are highly skilled in defining perceptual maps based on psychographic data, creating a graphical portrait of each audience within a given constituent base. The use of psychographics or...
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